Recent Articles

The rise of AI has significantly impacted the insights industry through synthetic data, though it has its critics. In this first part of the two-part series, you will read about synthetic data and its potential in the insights industry.

In today's digital world, consumers desire personalised experiences, but it can feel intrusive rather than helpful.

This excerpt is from ESOMAR’s Global Market Research 2024, a key report providing an overview of the global insights industry and market research sector.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Companies that apply behavioural science principles outperform peers by 85% in sales growth. This article describes three common models for integrating behavioural scientists into organisations, and their pros and cons.

The US research software sector has been flourishing over the years. But do you wonder which segments within this sector are pulling the heavy load? Read on to find out!

Ethnic food moves past monolithic with a new wave of seasonings, spices and condiments that are as big in personality as in taste

A 40-year (half-century?) perspective

Uncover the hidden forces shaping today’s business landscape. Adopting an Ecosystem Lens gives you a deeper understanding of the elements, interactions, and dynamics that drive success across organizations, industries, and markets.

Many products fail due to outdated research. Agile techniques can help brands uncover insights and improve innovation success.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Celebrate the ESOMAR Congress 2024 in Athens, where over 1,000 delegates enjoyed 135+ speakers and the Research Effectiveness Awards.

Semiotic Mapping of Six Animated Children’s Series

Synthetic data is influencing the insights industry amid AI's rise, but it has its critics. This second part explores its risks and future.

The Rest of the Americas is experiencing steady growth across its insights industry despite inflation’s moderating effect. But what’s really driving this momentum? Let’s break down the sectors shaping the region’s future.

Interventions to change others’ behaviour fail for three main reasons. This article describes these reasons – and what you can do about them.

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

This excerpt from ESOMAR’s Global Market Research 2024 offers a comprehensive overview of the global insights and market research sectors.

Join us in uncovering groundbreaking insights, fresh perspectives, and innovative ideas as we rise together to shape the future of insights!

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.