Recent Articles

My journey through the world of Market Research: Lessons, challenges, and triumphs

In 2016, the political polling industry was hit by a humiliation from which it still has not recovered. All the predictions were wrong: Donald Trump, not Hillary Clinton, was heading to the White House, and trust in polling plummeted.

A Welcome note to the ESOMAR Congress 2024

This edition features Sarah Ashley, who shares insights on Google Ads for EMEA. We discussed the role of insights in tech innovation and tips for strategic transitions at one of the world's leading companies.

Ensuring research accuracy is essential. Triangulation combines multiple approaches to enhance the confidence in research findings.

A clear distinction between the Market Research sector and the Data Analytics sector is that the latter is yet to bind its stakeholders with a globally recognised and pervaded industry association like ESOMAR.

Are you wasting time and resources on segmentation profiles that go unused? With 68% of business data underutilized (Seagate), it’s clear that traditional audience profiling often misses the mark. It's time for a new approach.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Keeping it brief

ESOMAR's Research Got Talent winners were invited to write an article about the research they presented. This piece covers developing trust for social change, with a focus on the authors' home country of Peru.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Inflation has converted those positive absolute growth into negative net growth in the Middle East and Africa.

The various underlying factors behind the phenomena revealed in ESOMAR’s Global Users & Buyers of Insights report.

ESOMAR’s Latin American conference finally kicked off to a revitalising start on its 25th anniversary after a four-year hiatus.

On 13th March, I had the opportunity, as part of ESOMAR, to participate for the second time in MIE’24 in Utrecht, the Netherlands, where the common buzzword to all the sessions of the programme was (drumroll) AI!

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Brewing insights and networking at Belgium's CUBE event.

A $34 Billion Insights Industry. How Europe Stands Resilient Against Inflationary Pressures?

This edition features Sheryl Brie, Senior Vice President at Behaviorally, where she leads research on consumer decision-making.

This month, Rhiannon Price interviewed Ray Poynter about finding 'the edge', ultra running, and his passion for innovation in the MRX industry.