Recent Articles

AI not only decodes subcultures but also creates them. Marketers can now identify emerging groups before they fully develop, giving businesses an advantage in reaching new audiences.

From sunset views to illuminated rooms, Congress in Amsterdam left us with anticipation of what's to come.

Welcome to the future of AI in travel planning! In this session, Mahmoud Yassin, Senior Data Manager at booking.com, takes the stage to discuss the integration of ChatGPT in revolutionizing travel experiences.

The Asia Pacific region has emerged to become the fastest-growing insights industry in the world in 2023. But do you wonder which sector and its segments are driving its industry forward? Read on to find out!

What happens when social shifts, regulations and new technologies impact the fundamental business models the industry (any industry!) has relied on for years?

Day 2 of the MIE’23 Data and Insights event was packed with sessions leaving attendees wanting more. One thing that was in abundance was the hope for the future of research with the steadily rising power of AI and the new avenues created by it.

Feeling overwhelmed by data and deadlines? AI tools like ChatGPT and Google Gemini can streamline your research and boost performance by up to 40%.

Getting a good night's rest

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.

Winners of ESOMAR's Research Got Talent competition write about their project, in partnership with the YMCA Centre for Immigrant Programs, where they investigated the key employment challenges faced by newcomers to Canada.

Jow Reckitt calculates the value created by increasing access to consumer knowledge

This edition features James Endersby, CEO of Opinium, Chair of the UK’s Market Research Society (MRS), Founder of Significant Insights and pioneer of the Global 30 Under 30 awards.

"It took me about 30 years to admit that there is a place for feminists or female quotas in business."

Though the rest of the Americas demonstrated its economic strength, its growth was impeded by inflation.

Embracing the unexpected: my career journey from Data Dread to Data Empathy

Traditional marketing analyzes past consumer behavior, but this relies on self-reported data. Consumer Neuroscience advances this by studying unconscious brain reactions to marketing, allowing us to bypass biases and gain a competitive edge.

Felicity Terry set off to MAD//FEST to gather feedback from customers and clients. With nearly 12,000 attendees comprised of brands, competitors, and marketing partners, it was an ideal sample size and demographic—a giant focus group!

This edition features Sharmila Das, Chairwoman of Purple Audacity, discussing her observations, based on 40 years of experience as an Insights and Strategy professional, on the evolving roles and challenges of women in India and across the globe.

Gamification in the market research industry holds promise for enhancing data quality and increasing engagement by transforming panelists into players, drawing inspiration from the success of the mobile gaming sector.

The ESOMAR Congress 2023 brought together industry giants to discuss market research and analytics, focusing on AI, sustainability, and diverse research methodologies