Recent Articles

Changing customers’ behaviour is notoriously difficult to do. However, incorporating academic behaviour change models like the COM-B model into primary, as well as secondary market research can help immensely.

Nothing shows the industry’s evolution better than how it flares up locally. This was the case at ESOMAR Latin America 2023 in Mexico.

This edition highlights John Sevec, a research innovation leader with over 35 years of experience. As Senior VP of mTab, he directs client strategy for a top Decision Intelligence Platform and is recognized as an MRS Research Hero.

Unlock the secrets of Circular Economy with Anthony CMS, CEO of Codit, as he delves into the core principles and actionable insights for sustainable business practices

Explore the transformative journey of Florian Myter, Co-Founder of Weave.ly, a computer science enthusiast, as he revolutionizes survey design with his prototyping platform built on Figma.

This edition highlights Anne-Sophie Damelincourt, the newly elected President of ESOMAR, a key partner of the Insight250 Awards and a professional association for the insights industry. She is also the Founder and Owner of Blue Lemon Insight & Strategy.

The magic of insights has come to an end. As the ESOMAR’s Latin American Conference draws to a close, that magic, instead of vanishing, is being brought home by each and every delegate.

This edition features Litthya Baez, US Portfolio Lead at Haleon, with over 20 years of experience in marketing and consumer insights.

Insight250 announces its international panel of 60 judges to help select the winners of the 2025 Insight250 Awards.

Testing a product’s packaging before launch is essential for brand extension, improvements, or innovations. However, packaging screenings and health checks can be time-consuming and costly.

Each month, We Live Context’s Rhiannon Price asks some familiar faces in the MRX world what they have learned about themselves and the industry on their journey so far.

As we enter 2025, it's valuable to reflect on insights from the ‘Insight250’ Winners Series. This summary highlights key advice from industry leaders to guide professionals at all career levels.

This edition features Richard Colwell, CEO of Red C Research & Marketing, which supports blue-chip brands with insights. He is also ESOMAR’s Country Representative for Ireland and Executive Vice President of the Worldwide Independent Network (WIN).

Part of our article series from the winners of ESOMAR's Research Got Talent competition, this piece shares best practices a public opinion research project should have to be a crucial part in policy-making.

Looking back to the rise of online panels may be illustrative in charting the path of synthetic respondents

This edition highlights Dr. Nadia Morozova - the Chief Analytics and Insights Officer at Enriched Insights, which she founded to apply her PhD research in Behavioral Science.

Knowing your customers is key to growth. Interview a few to create personas that reflect their needs. Use these to refine strategies and products.

This excerpt from ESOMAR’s Global Market Research 2024, known as the “Bible of Market Research,” gives a global overview of the insights industry using data from various sources.

This edition features Sarah Ashley. Sarah delivers insights on markets and consumers for Google's EMEA operations, with a focus on Google Ads. Previously she served in research, brand and insight roles for Truth Consulting, Kantar and Landar Associates.

Discover the latest companies who have chosen to join the ESOMAR community as corporate members.