Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
To expand our understanding of the streaming entertainment industry, we sat down with Natasha Hritzug, the Vice President of Consumer Insights for WarnerMedia, to get an inside review of insights’ role in the entertainment industry.
Designing Research to Enhance Participation
16 min readCrispin sits down with Lisa Wilding-Brown, CEO of Innovate MR to discuss the strategies and tactics to deliver more engaging, effective research to understand consumer, markets and competitors.
Data privacy in translation
5 min readThe landscape of global data privacy
Social listening has a long way to go
8 min readDo you always have to generate primary data to arrive at Qual insights?
The visibility of LGBTQ+ individuals in media and their representation in campaigns, ads, and content has a lasting impact on creating an inclusive social atmosphere.
2021 had been an incredible year for investment into the insights and marketing analytics sector – over $9 billion in one single year. Surely the market would have to take a rest in 2022?
The evolving importance of social media
8 min readThe benefits, challenges, and opportunities social media provides as it continues to evolve in our society.
In part 2, we will explain why “greenwashing” is a problem and – most importantly – if and how we can solve it.
The paradox of insights tech
5 min readInsights tech is essential, but it’s not the point.
The hidden key to happiness
7 min readPractice gratitude - day in day out. Try to trust more and forgive.
The growing role of data science
10 min readThe ever-expanding role of data science in driving decisions and shaping strategies within organisations
The social media Behavior Equation
5 min readAnatomy of social for 18-25
Digital design re-thinking
7 min readIncreasing brand health and wealth in Indonesia
Insight innovation and leadership in media
11 min readChristian Kurz explains how audience insights are driving content development and channel strategies as the industry continues to transform.
Personality psychology
6 min readBehavioural science in quantitative research: Part three
Sandeep Dutta interviews Oana Rengle for Research World
ESOMAR presents in its 2021 IMDI ranking the countries with the most developed insights industry
Econometrics and Marketing Research
5 min readMarketing research draws most of its methodologies from other disciplines, econometrics is only one, but an important one.
Targeting consumers this Black Friday
7 min readHow to target consumers this Black Friday during record levels of inflation…
Follow this journey into using AI in market research, using an interview platform designed to streamline qualitative studies. It highlights the need for ongoing development and clear communication to optimize AI integration in market research.