Recent Articles

In this two-part article, the authors will lay out a ‘plausible possible future’ for knowledge work, with a framework that provides a view of the potential impact of the widespread adoption of AI on the knowledge worker.

Insight communities (also known as MROCs) seem to be on a roll, increasingly taking centre stage in many research designs. Find out why.

Crispin interviews Dr. Parves Khan, CEO at ESOMAR

Respondents can be divided into two major motivation types: intrinsic and extrinsic, so how do we keep them engaged?

Behavioural Tech-heads: What technology needs to learn from behavioural science

Transitioning to employee-owned business models to incent and empower your workforce.

Insights experts on 2022 consumer behaviour

ChatGPT and Bard will transform our jobs as market researchers: both disruption and opportunity lie ahead.

3 Steps toward insights democratisation

Perspectives on pricing for insights and analytics projects with Lisa Wilding-Brown.

Do standards and ethics which are so important to us inside our professional lives, extend outside those lives?

Is your brand guilty of community-washing?

In the first part of this article, we established that we now face a genuinely new paradigm for insight. But just how will the arrival of generative AI change the overall business structure within which insight operates.

We remain in this bimodal pandemic

Do you know how consumers really feel about your brand, communications or category?

An essential tonic for startups to disrupt, dominate and lead a market

The important work that PepsiCo is doing around sustainability

Is your current brand tracking solution not cost or time efficient? Are you finding your brand tracking outcomes aren’t always actionable or relevant?

The challenges and benefits of data-driven storytelling in today’s business world

a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.