Recent Articles
Explore the latest contributions from the community published on Research World to inspire and provoke your thinking.
Devising solutions that have both a global and local impact
The return, and importance of face-to-face events in bringing people together and of using awards to celebrate our sector.
The future-focused evolution of foresight
10 min readToday, many organisations are demanding more from insights and expecting them to evolve into foresight that can drive predictions and help the company adopt a future-focused approach.
The square peg in the round hole? Part 1
4 min readBusiness intelligence platforms in a market research world
Sandeep Dutta interviews Oana Rengle for Research World
Business Model Bravery
7 min readSupporting business model bravery by innovating customer research
As market research evolves, fully permissioned first-party data will become crucial in 2025. Three significant shifts are changing how businesses engage with consumers, making this data indispensable.
Revealed: UK Consumers most-loved brands
4 min readWho are the UK’s most loved brands, and what are the factors that separate well-liked brands, from loved brands?
A discussion with Danone Waters & Aquadrinks, Colgate-Palmolive, Mondelēz and buzzback reveals what makes consumers happy and how brands can meet their needs.
Practising empathy
6 min readWhy showing empathy is not as easy as it may sound?
Stay tuned for another 12 months of valuable and engaging content from our contributors and us
Sales and market research
7 min readSales and market research – how do they rub along together, if at all?
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
Market Research often seeks objective data free from bias to understand how customers perceive product features without external distractions.
Predictive qual
6 min readHow to turn the art of qual into a science of impact?
Is the insights industry too complex?
6 min readHow to solve the excessive complexity of the Insights profession?
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
"Understanding consumer behavior is an ever-evolving challenge. Consumers are dynamic, constantly evolving, and influenced by various factors, making tracking their path to purchase a multifaceted process."
The Insight250 announces an international panel of over 30 judges to help select the 250 leaders and innovators who will be honoured in the 2022 awards.
Ultimately, it is truly about our relationship to work, and the kind of company one wants to join, build or lead.