Recent Articles

Organizations need to move faster, be more insightful, and consider real-time information along with supporting material spread across traditional data silos.

A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software

Within an online environment, participants are extended the freedom to share ideas and sentiments that they otherwise might not feel comfortable sharing

What do an apathetic cartoon monkey, the first tweet ever tweeted, and the viral noughties video ‘Charlie bit my finger’ have in common? They’re all NFTs (Non-Fungible Tokens) sold for £900k, £2.1m, and £53k, respectively.

Every person has the ability to build more connected, understanding, and empathetic workplaces that are inclusive and support positive experiences for all.

Excerpt from the Evolution of the Data, Analytics and Insights Industry, a forecast into 2023

A strong recovery in 2021, but was it enough?

Mars & Market Logic will share how a partnership co-created a smarter, more innovative insights management platform to underpin their journey to Zero Waste Research.

Unlocking behaviour of electric vehicle owners and opportunities for EV marketers

The expanded use of insights by governments in reaching data-driven solutions to mitigate pressing challenges.

Driving sustainability and innovations in the APAC market

The importance of market context, categorisation, and the “Lattice of Research”

Discover in this session how Mondelez's SnackFutures team uses the startup mindset and model for creating and launching new brands which are kind to the planet and deliciously fun.

What makes an Insight250 Winner

While the importance of insights as a central point is becoming increasingly critical to organisations, many leading brands are going one step further.

A playbook for innovation leaders in the CPG/FMCG industry

How academic institutions can integrate advanced market research tools

In Part Two, we looked at how this is changing the way in which insight operates within the strategy, marketing and insight disciplines, introducing the seven ‘Power Skills’. In this final instalment, we put the spotlight on each of these skills.

What will consumers do as prices continue to rise?

How can market research improve decision-making and business’s contribution to sustainable development?