Recent Articles

Turbulence in European insights during the pandemic, tempered by the tech-enabled industry

Understanding consumers' emotional connections with a product or brand is increasingly critical

Read the series of articles written by incredible women for International Women's Week!

Two leaders in the market research space with a strong technology focus

Using Effect Size statistics to inform business decisions

Most insights teams will know that brand health trackers can be rigid, non-actionable, and inefficient. But brands now have the opportunity to gather brand health tracking insights in a new way to move quicker, smarter, and more strategically.

The industry-leading blog is refreshed to celebrate the ESOMAR 75th Anniversary

Simon Chadwick explains how market research and insights are evolving across a series of dimensions and how the importance of insights continues to grow.

We explore the future of surveys in research and the role of AI with Florian Myter, the co-founder of Weavely.

How to exploit external data sources for consumer understanding

How diversity is driving value in market research and beyond.

Step 2 – The company location from the point of view of consumers and employees

The human element of connection and service has been a key point of differentiation after the pandemic.

Seven “dummy” projects to describe the pricing mechanism within the Market Research Industry.

The right way to innovate

Did the pandemic really bring us closer together?

In this TikTok video presentation, understand why you should care about the platform as well as how to gather, analyse and report the data

The Insight250 series showcases exceptional professionals and this time, Crispin spoke with Marco Baldocchi about the fascinating neural mechanisms behind consumer decision-making.

The Data Analytics sector continues to propel the insights industry in Europe.

Highlights from the ESOMAR Congress 2022 in Toronto