Innovations
Discover the stories of the latest, never before done projects. Learn and be inspired by your peers.
The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.
The Illusion of Choice: 16 1/2 psychological biases that influence what we buy.
Beyond its limits
4 min readThe metaverse
Five symptoms of stagnant brands
6 min read......and four ways to cure them
Don’t be tempted by shiny objects
6 min readThere are risks and there are rewards when you invest in market research technology. Here are a few ways to choose the solution that will have the biggest impact on your business.
Hope as a useful solution or another hyped piece of technology that will eventually fall by the wayside?
Integrating AI into market research
6 min readTo ensure that AI is deployed ethically and responsibly, market research companies and practitioners require a comprehensive framework that establishes agreed-upon standards.
AI - bane or boon for market research?
6 min readChatGPT and Bard will transform our jobs as market researchers: both disruption and opportunity lie ahead.
Supporting the highest levels of global enterprise complexity
Does this data offer a better, more accurate, richer and more colourful understanding of the issues at hand?”
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
Picking the winners - Part 1
10 min readPerspectives from the Insight250 Judges
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
A guide for evaluation of sentiment analysis solutions for market research: What to watch out for when choosing sentiment analysis software
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
The social media Behavior Equation
5 min readAnatomy of social for 18-25
a 3-part series which will explore key applications of three well-known behaviour change frameworks and models.
This year the application of behavioural science in the UK received a boost from the Financial Conduct Authority (FCA). The regulatory body has been experimenting with behavioural science for a decade to improve outcomes for consumers.