The $142 bn insights industry – Which sector drives the insights industry’s growth? What challenges did these segments face in 2023?
Drivers of our $142bn insights industry
4 min readA US$ 142 billion insights industry – What has changed since 2022? How ESOMAR’s global survey has adapted to the evolving realities of the industry?
An insider’s perspective on the future of AI and its effects on the Social Listening and Communities segment and the insights industry.
The insights industry is evolving due to technology, blurring lines between market research, research software, and reporting. ESOMAR's report shows that 29% of the sector's USD 54 billion revenue comes from research software.
An insider’s perspective on the impact of the issue on the Sample Panel Providers segment and the insights industry.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.
“Insights on the Brink” by Brett Townsend and Tim Hoskins encourages insights professionals to transform their work into revenue-generating assets, emphasizing the necessary shifts in mindset, organization, and skills to drive real business impact.
An insider’s perspective of this integral segment of the insights industry
The rapid advancements that allowed Artificial Intelligence (AI) to become commonplace over the past couple of years shook the insights industry to its core and allowed for a discussion that has raged on without signs of abatement.
Discover the latest companies who have chosen to join the ESOMAR community as corporate members.