Recent Articles

Alex started a three-month internship at HarrisX, focusing on commercial research. Explore the environmental impact of Easter chocolate consumption and examine consumer awareness and barriers to plant-based options.

Surveys are falling short. A new method, AI-moderated interviews or AIMI, is proving that the future of research is voice, not checkboxes.

(Reflections on Meaning in the Age of Information Overload)

Screens connect us, serving as teachers and giving access to concerts, news, and captivating images, all without distance being a barrier.

This excerpt from ESOMAR’s Global Market Research 2024, known as the “Bible of Market Research,” gives a global overview of the insights industry using data from various sources.

As 2024 ends, experts from WIN highlight challenges like integrating AI and supporting employee well-being, emphasizing lessons learned for the future.

Market researchers may not be technologists, but their ability to implement technology is now career-defining, writes Infotools’ John Bird

There’s so much jargony, and empty noise in marketing. And most large corporates have their own suite of impenetrable acronyms to complicate matters further.

Getting a good night's rest

As valid today as they were in 1916